Botanical Fortifying & Anti-Frizz Shampoo

AMA LUXURY — Botanical Fortifying & Anti-Frizz Shampoo

Cleansing, softness, and shine in a nature-inspired ritual.

Give your hair a moment of care with a formula featuring hydrolyzed keratin, vitamin B3, provitamin B5, and selected botanical extracts. Its lather helps wash away impurities, excess oil, and everyday buildup, while conditioning ingredients leave hair feeling softer, looking shinier, and easier to manage.

Benefits for Your Hair

Cleanses the scalp and hair.

Helps smooth frizz and tame flyaways.

Improves manageability and makes styling easier.

Leaves hair feeling softer and silkier.

Helps improve the appearance of dull, rough hair.

Complements your routine with protein, humectants, and botanical extracts.

Featured Protein, Vitamins & Conditioning Ingredients

Hydrolyzed Keratin — Conditioning Protein

Helps condition the surface of the hair fiber, improving softness and temporarily enhancing the appearance of damaged hair.

Panthenol — Provitamin B5

Supports moisture retention and hair conditioning, helping improve softness, flexibility, and shine.

Niacinamide — Vitamin B3

A conditioning ingredient that complements cosmetic scalp care.

Rice Bran Extract
Part of the formula’s botanical complex, complementing hair conditioning. This botanical extract is distinct from hydrolyzed rice protein.

Inulin

A plant-derived ingredient that helps enhance softness and conditioning.

Glycerin & Propanediol
Humectants that help retain moisture and support a soft, pleasant feel.

Botanical Extract Complex

Featuring green tea, coffee, ginger, rosemary, and nettle extracts, a botanical blend that complements the haircare formula. Peppermint and rosemary oils, together with fragrance, add an aromatic dimension to your cleansing ritual.

Hair & Scalp Types

An option for normal or combination hair seeking cleansing, softness, and improved frizz control. It can be incorporated into straight, wavy, or curly hair routines, with washing frequency adjusted to individual needs.

For dry, bleached, porous, or chemically processed hair, follow with conditioner from mid-lengths to ends. For fine hair, focus shampoo application on the roots and use a moderate amount of conditioner.

For normal or oily-prone scalps that tolerate fragranced products. Because it contains fragrance and peppermint and rosemary oils, it may not suit very sensitive or reactive scalps.

How to Use

Apply to thoroughly wet hair. Gently massage the scalp with your fingertips to create a lather. Work the lather through the lengths without vigorous rubbing, then rinse thoroughly with water. Follow with your favorite AMA LUXURY conditioner.

Precautions

For external use only. Avoid contact with eyes. If contact occurs, rinse thoroughly with water. Do not apply to an irritated or broken scalp. Do not use if you have a known allergy to any ingredient. Discontinue use if irritation, itching, or redness develops. Keep out of reach of children.

The AMA LUXURY Ritual

“Let the water wash away the rush, and let nature’s aroma invite you to breathe. Every touch of care is a reminder: you deserve to nurture yourself, blossom, and shine with your own light. From Earth to hair. From hair to soul. From soul to the Universe.”