Our Story
Nature, Elevated to Luxury
Botanical skin, hair and body care crafted to turn every day into a moment of self-care.
Who We Are
Born from Nature, Crafted with Care
AMA LUXURY was born from a simple conviction: true beauty begins with what you put on your skin. That is why we create natural body, hair and skin care inspired by the purity of botanical ingredients such as oats, turmeric, coconut, aloe vera and calendula.
From our artisanal soap bars and botanical shampoos to body scrubs, candles and natural sun protection, every product is thoughtfully crafted to nourish your body, awaken your senses and bring the elegance of a luxury ritual into your everyday life.
Meet the Founder
Ana Maria Aumala
CEO & Founder, AMA LUXURY
AMA LUXURY is the vision of Ana Maria Aumala, who created the brand to bring together the purity of nature and the elegance of a luxury ritual. Her goal is simple: natural beauty held to a higher standard, made with intention and care.
Under her leadership, AMA LUXURY stands for natural beauty, conscious living and a positive impact, inspiring every woman to feel confident and beautiful in her own skin.
From Earth to Skin. From Skin to Soul. From Soul to the Universe.
“
Luxury is not about excess. It is about pure ingredients, intention and the confidence of feeling beautiful in your own skin.
— The AMA LUXURY Philosophy
What Defines Us
Our Values
01
Botanical Ingredients
We choose ingredients inspired by nature — oats, turmeric, coconut, aloe vera, tea tree and more — for care that feels as good as it looks.
02
Crafted with Care
Every soap, scrub and formula earns its place in our collection. We create each product with attention to detail, quality and the way it makes you feel.
03
Beauty for Every Woman
Luxury should feel personal. We celebrate every skin type, tone and style, helping you find the ritual that makes you shine.
Our Promise
Your Daily Ritual of Self-Care
When you choose AMA LUXURY, you choose more than a product. You choose a moment for yourself — a ritual built on nature, trust and attention to detail.
- Natural, high-quality formulas you can rely on.
- Elegant packaging, perfect for yourself or as a gift.
- Personal attention to help you choose what suits you best.
- Secure shopping and careful delivery to your door.
Your Ritual Starts Here
Discover the AMA LUXURY Collection
Artisanal soaps, botanical shampoos, body scrubs, candles and natural sun care — made to make you feel your most beautiful.